AI-driven Business

Rennes School of Business

Enabling AI-driven Business

Business constantly changes and adapts. But when a whole new way of doing business emerges, firms face not just change but fundamental uncertainty. Those that quickly adapt have a chance to succeed. Those that fall behind often find it too late to catch up. The advent of AI-driven Business is one such major business inflection point.

AI-driven Business is a research and practice area of excellence in Rennes School of Business. We were established in early 2019 as the first AI Business research centre in Europe. The centre focuses on enabling the AI-driven businesses of tomorrow and on preparing the future workforce to be ready to benefit from the growth of these AI-driven solutions.

The area of excellence is run by Dr. Michael Dowling and the research is divided along six key areas of industry interest, each with their own Principal Investigator. These areas can be seen below and selected to find out more details.







Funded Projects


Research Published

Our Key Areas

Our research areas of focus are driven by current firm needs, and the needs of the businesses of tomorrow. Some areas focus on specific business functions, while others are more transversal over-arching areas of interest: such as on the ethics, inclusivity, business transition processes, and the methods of AI-driven business.

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Rennes School of Business
The most international School of Management in Europe
2 rue Robert d'Arbrissel
CS 76522
35065 Rennes Cedex
Future-proofing business @ Rennes School of Business


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AI-driven Business
@ Rennes School of Business
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15 Rue Professeur Jean Pecker
35000 Rennes
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